Zito Marketi

In the retail industry, there is a persistent myth that to scale nationally, a brand must inevitably shed its local soul. The prevailing logic dictates that as a chain expands, the neighborhood warmth of its origins is replaced by sterile corporate efficiency, and the familiar faces behind the counter are swapped for standardized kiosks. But in North Macedonia, a retail network that now spans dozens of towns and employs over 850 people is quietly dismantling that assumption. They are proving that the secret to dominating a national market might just be remembering exactly what it feels like…